Conversion Code by Chris Smith

Author:Chris Smith
Language: eng
Format: epub
ISBN: 9781119211907
Publisher: Wiley
Published: 2016-02-29T00:00:00+00:00

Twitter

On the free front, I find Twitter to be an invaluable tool for learning and keeping up with my craft. However, I find the only way to truly make Twitter an enjoyable experience for me is to use Twitter lists. In theory, everyone you followed on Twitter would be awesome. But you will quickly find that more Twitter users are annoying than are interesting. As opposed to hurting anyone's feelings by unfollowing them, I simply never look at my standard Twitter timeline (shh—don't tell the folks I'm following). In order for me to see a tweet, I have to also add the account manually to a private Twitter list I built entitled “Gurus” (and believe me, I bet most of the people on that list do the exact same thing—this is a best practice employed by many other power Twitter users). I have spent countless hours adding the smartest people and companies in marketing, sales, and technology to my Twitter list. This saves me hours each week, because now all the best content is being filtered and brought to me. I no longer have to seek—I find.

I also add accounts to my list that I want to watch, but not follow. Let's say you want to keep an eye on what a competitor is sharing, without giving them the satisfaction that you “followed” them. Simple. Add them to your list—don't follow them. It is actually easy to make your Twitter lists private so that only you can see who is on them. For some context, here's the ratio of people I'm following versus who made my list. As I write this, I am following 3,720 accounts. My list has only 555 on it.

Another thing I keep an eye on is how often I am being listed by others on Twitter. Sure, it feels pretty cool to have 30,000+ followers (especially for a guy who was born in a city with only 47,000 people total). But I am tracking the number of times I have been listed more closely, even though it is a much lower number, at 1,300+. Check yours right now. How many times have you been listed?

One way to get listed (and thus looked at) more often is to keep an eye on your Twitter analytics. I don't spend a ton of time in them. But about once a month I will go into Hootsuite or Twitter to see what my top tweets were for Reach, Clicks, RTs, @ replies, and Likes. I also hop into Google Analytics to see the depth and length of the stays on my referring traffic from Twitter. Within minutes of looking at your top tweets each month, you will clearly identify what is “working” and what isn't. If you notice that tweets with hashtags, pictures, links, or YouTube videos happen to perform the best, do those more. If you see that no one ever engages with your tweets about beating a new level on Candy Crush, stop.

Pro tip: You can really geek

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